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Are Female Digital Influencers the New Decision Makers?

New global study breaks barriers in the beauty business.

Women are the ultimate rulers in the new media world of social influence, according to an international survey of over 2000 global digital influencers conducted by indaHash – the technology platform that automates influencer marketing at scale.  According to the research, 68% of social media influencers are female and acting as the new barometers of style, culture and taste for both women – and men. These influencers tend to live in urban areas or capital cities and their influenc...

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